Lego Group has 16 tracked YouTube sponsorship deals across 11 channels since November 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 20% |
| Over 1M subs | 4 | 2 | 80% |
Categories of the channels Lego Group sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Building The New Spongebob Lego Set Live!
coolguydom02 · 99.8K subs · August 2026
What toys have kids played with throughout history?
TED-Ed · 23M subs · May 2026
*new* Fortnitemares Update - Halloween Mystery! #ad
Ali-A · 19.7M subs · October 2025
Superior Sim Racer Beats Casual Arcade Streamer In Asphalt Legends | Lego Technic #ad
Jimmy Broadbent · 1M subs · September 2025
Explore The Lego Built Pavilion In London
HENI Talks · 104K subs · July 2025
You Build It, You Get It!
PWR · 3.2M subs · July 2025
Check your fit against the data above. Lego Group mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Lego Group sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
