How to get sponsored by Lidl
Lidl has 29 tracked YouTube sponsorship deals across 17 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Lidl sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 8 | 3 | 50% |
| 250K to 1M subs | 4 | 4 | 25% |
| Over 1M subs | 4 | 3 | 25% |
Niches they buy
Categories of the channels Lidl sponsored in the last 12 months.
Recent Lidl sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Jump Inside A Worldtour Leadout 💥 | Uae Tour 2026 Stage 7 On-bike Leadout
Velon · 236K subs · February 2026
Hottest Takes In Cycling 2026! | Gcn Racing News Show
GCN Racing · 528K subs · December 2025
Αλλαξαν Ολα! Αλέκος, Αλίνα Vs Σάκης, Ελένη!
Unboxholics · 1.1M subs · December 2025
Pitching Lidl
- 1.
Check your fit against the data above. Lidl mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Lidl deal
The full Lidl sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
