How to get sponsored by Optum
Optum has 75 tracked YouTube sponsorship deals across 2 channels since February 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Optum sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 46 | 1 | 94% |
| 250K to 1M subs | 3 | 1 | 6% |
Niches they buy
Categories of the channels Optum sponsored in the last 12 months.
Recent Optum sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Highlights: Optum Golf Channel Games, 14 Clubs | Golf Channel
Golf Channel · 362K subs · December 2025
What Is Medical Coding And Why Are Medical Coders Important?
Medical Coding with Bleu · 55K subs · December 2025
Pitching Optum
- 1.
Check your fit against the data above. Optum mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Optum deal
The full Optum sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.