How to get sponsored by Peloton
Peloton has 25 tracked YouTube sponsorship deals across 7 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Peloton sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 20 | 2 | 95% |
| Over 1M subs | 1 | 1 | 5% |
Niches they buy
Categories of the channels Peloton sponsored in the last 12 months.
Recent Peloton sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Mecca Dancers Behind Diddy, Whitney Houston, 2pac & More Reveal Their Wild Tour Stories
BETNetworks · 5.4M subs · March 2026
Bournemouth 3-2 Liverpool | The Anfield Wrap
The Anfield Wrap · 118K subs · January 2026
Nba Weekend Winners & Losers | Chris Paul's Retirement, Hot Teams, Ja Morant-klay Thompson Beef
No Dunks · 116K subs · November 2025
Pitching Peloton
- 1.
Check your fit against the data above. Peloton mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Peloton deal
The full Peloton sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
