Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Russell Hobbs sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 10K to 50K range.

Niches they buy

Categories of the channels Russell Hobbs sponsored in the last 12 months.

Recent Russell Hobbs sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Have You Ever Seen Baked Bean And Mushroom Stroganoff?

WearyWolf Adventures · 40K subs · December 2025

$40–$80

est. deal value

Top 5 Best Electric Salt & Pepper Grinder [ 2025 Buyer's Guide ]

Techs You Can't Live Without · 186K subs · January 2025

$299–$598

est. deal value

Russell Hobbs 23300 Cordless Iron

Lords Electrical · 107K subs · May 2024

Pitching Russell Hobbs

1. 1.

   Check your fit against the data above. Russell Hobbs mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Squarespace8,207Surfshark3,227Temu1,269Yesstyle1,115Athletic Greens1,012