Global electronics, gaming, and entertainment tech from Sony. Sony has sponsored 91 YouTube channels in 316 videos tracked by SponsorRadar, most recently on November 9, 2026. Channels it has sponsored include FNATIC Valorant and FNATIC. In the last 12 months its deals went mostly to Gaming and Technology channels, typically with 50K to 250K subscribers. Its recent sponsored videos have an estimated value of $481 to $962 each.
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YouTube channels sponsored by Sony
Latest videos sponsored by Sony
“"Demand for PS5 is unprecedented, so we wanted to confirm that more PS5 inventory will be coming to retailers before the end of the year - p…”
“"Demand for PS5 is unprecedented, so we wanted to confirm that more PS5 inventory will be coming to retailers before the end of the year - p…”
“► Thanks to our partners: Red Bull -----https://www.redbull.com Sony Inzone ---- https://www.sony.co.uk/electronics/inzone-gaming-gear Black…”
“► Thanks to our partners: Red Bull -----https://www.redbull.com Sony Inzone ---- https://www.sony.co.uk/electronics/inzone-gaming-gear Black…”
Other brands in Technology
Yes. SponsorRadar has identified 316 sponsored videos from Sony across 91 YouTube creators, with deals as recent as November 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by Sony include FNATIC Valorant, FNATIC, Scrubing. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by Sony breaks down their channel-size and niche patterns from tracked deal data.
Every Sony deal and the right contact are on Creator Pro. Start free.
