How to get sponsored by Sony

Name: Sony YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Sony has 454 tracked YouTube sponsorship deals across 151 channels since August 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

454

Tracked deals

151

Channels sponsored

October 2026

Latest tracked deal

~13/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Sony sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Channel size	Deals	Channels	Share
10K to 50K subs	6	3	4%
50K to 250K subs	73	35

Niches they buy

Categories of the channels Sony sponsored in the last 12 months.

Gaming55 deals Technology49 deals Lifestyle & Vlog33 deals Education14 deals Entertainment9 deals

Recent Sony sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

How a Pro Sim Racer Sets Up His Rig
James Baldwin · 228K subs · October 2026
$2.6K–$5.2K
Est. deal value
What Do VALORANT Pros Actually Eat? (Smoothie Bowl Challenge)
FNATIC Valorant · 157K subs · October 2026
$156–$390
Est. deal value
The End Of Summer - LEC Voicecomms vs GX & VIT

Pitching Sony

1.
Check your fit against the data above. Sony mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Sony deal

The full Sony sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Sony profile page

Also on SponsorRadar