How to get sponsored by Sony
Sony has 682 tracked YouTube sponsorship deals across 151 channels since January 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Sony sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 6 | 3 | 1% |
| 50K to 250K subs | 91 | 42 | 22% |
| 250K to 1M subs | 228 | 32 | 55% |
| Over 1M subs | 86 | 10 |
Niches they buy
Categories of the channels Sony sponsored in the last 12 months.
Recent Sony sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
🍀#1 Rebirth Reaper🍀#bodyarmorpartner | !ba🍀
Lucky Chamu · 655K subs · July 2026
Rank Up Like a PRO in VALORANT
FNATIC Valorant · 158K subs · July 2026
Sony Inzone H6 Air Review - A Solid Wired Open-back Gaming Headset 4k
GamersPrey · 242K subs · April 2026
Pitching Sony
- 1.
Check your fit against the data above. Sony mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Sony deal
The full Sony sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
