Sony Electronics has 22 tracked YouTube sponsorship deals across 8 channels since July 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 13 | 3 | 76% |
| 250K to 1M subs | 1 | 1 |
Categories of the channels Sony Electronics sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Backrooms - Movie Review
Jeremy Jahns · 2.1M subs · May 2026
Sony Spent 20 Years Making This Tv
Linus Tech Tips · 16.9M subs · April 2026
Sony Wf-1000xm6 Vs Apple & Bose | Who’s The Anc King??
Check your fit against the data above. Sony Electronics mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sony Electronics sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
| Over 1M subs | 3 | 3 | 18% |
CEONTHEMAKING · 175K subs · February 2026
These Have Giant Shoes To Fill… - Sony Wf-1000xm6
ShortCircuit · 2.5M subs · February 2026
High-quality Vinyl Sound In A Minimalist Package: Ps-lx5bt Premium Bluetooth Turntable
Sony Connect (Sony Electronics Support US) · 111K subs · January 2026
My La Studio Loft Tour
lough · 365K subs · October 2025
