Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Sony Music Entertainment India Pvt. Ltd. sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.

Niches they buy

Categories of the channels Sony Music Entertainment India Pvt. Ltd. sponsored in the last 12 months.

Recent Sony Music Entertainment India Pvt. Ltd. sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Mindiyum Paranjum - Ithale Video Song | Unni Mukundan, Aparna Balamurali | Sooraj S Kurup

Sony Music Malayalam · 2.8M subs · December 2025

$3.4K–$7.7K

est. deal value

Comali - Paisa Notu Video With Lyrics | Jayam Ravi | Hiphop Tamizha

SonyMusicSouthVEVO · 23.2M subs · October 2025

$165–$370

est. deal value

Pitching Sony Music Entertainment India Pvt. Ltd.

1. 1.

   Check your fit against the data above. Sony Music Entertainment India Pvt. Ltd. mostly buys Music channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Sweetwater1,931Distrokid1,354Flowkey1,137Thomann627Westone Audio409