How to get sponsored by Sony Music
Sony Music has 15 tracked YouTube sponsorship deals across 4 channels since October 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
What size channels Sony Music sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 13 | 2 | 100% |
Niches they buy
Categories of the channels Sony Music sponsored in the last 12 months.
Recent Sony Music sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Opeth - Blackwater Park 25th Anniversary In-depth Interview
Opeth · 390K subs · April 2026
Ryland Grace, Cognition Assessment | Project Hail Mary (original Motion Picture Score)
SonySoundtracksVEVO · 651K subs · March 2026
Charlotte De Witte & Amelie Lens - One Mind (original Mix)
Amelie Lens · 494K subs · February 2025
Pitching Sony Music
- 1.
Check your fit against the data above. Sony Music mostly buys Music channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Sony Music deal
The full Sony Music sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
