Sony Pictures has 267 tracked YouTube sponsorship deals across 12 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 1 | 2% |
| 250K to 1M subs | 82 | 3 | 85% |
| Over 1M subs | 12 | 2 | 13% |
Categories of the channels Sony Pictures sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Steve Sneaks Out Of A Window | The Steve Harvey Show | Little Stevie Blunder | Throwback Tv
Throwback TV Clips · 347K subs · April 2026
With £125k On The Line, Maria King Demands To See The Money! | Who Wants To Be A Millionaire
Who Wants To Be A Millionaire? · 236K subs · March 2026
【恐怖片《28年毀滅倒數：人骨聖殿 》 大膽人性煉獄比病毒感染還可怕！】
台灣達人秀 · 2M subs · January 2026
【🎬無料公開中】愛が起こした奇跡――映画『ノエル クリスマスに生まれた奇跡』
映画カルチュア FilmIsNow Japan · 2.2M subs · December 2025
Matchmakers | 227 | Full Episode | S2e10 | The Norman Lear Effect
The Norman Lear Effect · 304K subs · November 2025
Al Sees Little Green Aliens | Married With Children
Married with Children · 352K subs · November 2025
Check your fit against the data above. Sony Pictures mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sony Pictures sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
