Substack has 118 tracked YouTube sponsorship deals across 9 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 1% |
| 50K to 250K subs | 15 | 2 |
Categories of the channels Substack sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
This Is How A Government Learns To Kill Its Own People (highlights)
Man In America · 153K subs · August 2026
California 2026 Governor Election: We Have A New Leader - Becerra Surges
The TEC Show · 401K subs · April 2026
Check your fit against the data above. Substack mostly buys News & Politics channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Substack sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
| 250K to 1M subs | 43 | 3 | 61% |
| Over 1M subs | 12 | 1 | 17% |
Three Times More Paedophiles Seeking Help Due To Ai-created Content
Channel 4 News · 4.2M subs · April 2026
Delete Spotify Because You Love Music
Sonya · 12.3K subs · April 2026
Trump Proposes A Massive $1.5 Trillion War Budget, Slashes Medicare & Medicaid To Fund War
World Affairs In Context · 614K subs · April 2026
Time To Sleep | The Most Satisfying And Cozy Soft Spoken Sleep Induction
ASMR Maddy · 354K subs · March 2026
