How to get sponsored by Substack
Substack has 108 tracked YouTube sponsorship deals across 8 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Substack sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 2% |
| 50K to 250K subs | 5 | 1 | 8% |
| 250K to 1M subs | 43 | 3 | 70% |
| Over 1M subs | 12 | 1 |
Niches they buy
Categories of the channels Substack sponsored in the last 12 months.
Recent Substack sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
California 2026 Governor Election: We Have A New Leader - Becerra Surges
The TEC Show · 397K subs · April 2026
Three Times More Paedophiles Seeking Help Due To Ai-created Content
Channel 4 News · 4.2M subs · April 2026
Delete Spotify Because You Love Music
Sonya · 12K subs · April 2026
Pitching Substack
- 1.
Check your fit against the data above. Substack mostly buys News & Politics channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Substack deal
The full Substack sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
