Manufacturer of LEGO brick-based construction toys and related play experiences. The Lego Group has sponsored 17 YouTube channels in 97 videos tracked by SponsorRadar, most recently on September 22, 2026. Channels it has sponsored include Solid Brix Studios and AustrianBrickFan. In the last 12 months its deals went mostly to DIY & Crafts and Gaming channels, typically with over 1M subscribers. Its recent sponsored videos have an estimated value of $403 to $1.0K each.
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YouTube channels sponsored by The Lego Group
Latest videos sponsored by The Lego Group
“New Bat-Gadgets + building challenge with @Kazify Go check out LEGO Fortnite Odyssey's NEWEST update to obtain the Bat Grapnel, Batmobile,…”
“AI Classification (bulk rescan)”
“AI Classification (bulk rescan)”
“For the 30th anniversary of LEGO videogames, The LEGO Group wants to know your favorite moment with the games using the hashtag #LEGOGames30…”
Other brands in DIY & Crafts
Yes. SponsorRadar has identified 97 sponsored videos from The Lego Group across 17 YouTube creators, with deals as recent as September 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by The Lego Group include Solid Brix Studios, AustrianBrickFan, EYstreem. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by The Lego Group breaks down their channel-size and niche patterns from tracked deal data.
Every The Lego Group deal and the right contact are on Creator Pro. Start free.
