Manufacturer of LEGO brick-based construction toys and related play experiences. The Lego Group has sponsored 22 YouTube channels in 25 videos tracked by SponsorRadar, most recently on November 8, 2026. Channels it has sponsored include EYstreem and HyperCookiie. In the last 12 months its deals went mostly to Gaming and DIY & Crafts channels, typically with over 1M subscribers. Its recent sponsored videos have an estimated value of $515 to $1.2K each.
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YouTube channels sponsored by The Lego Group
Latest videos sponsored by The Lego Group
“So many thanks to the LEGO Group for gifting this set for review!”
“#sponsored So The LEGO Group sent me this huge mystery box for today’s video and my goal is to test out all the secret features I can find f…”
“Thanks to The LEGO Group for sponsoring this video.”
“New Bat-Gadgets + building challenge with @Kazify Go check out LEGO Fortnite Odyssey's NEWEST update to obtain the Bat Grapnel, Batmobile,…”
Other brands in Gaming
Yes. SponsorRadar has identified 25 sponsored videos from The Lego Group across 22 YouTube creators, with deals as recent as November 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by The Lego Group include EYstreem, HyperCookiie, Fizz Sisters. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by The Lego Group breaks down their channel-size and niche patterns from tracked deal data.
Every The Lego Group deal and the right contact are on Creator Pro. Start free.
