How to get sponsored by The Lego Group
The Lego Group has 99 tracked YouTube sponsorship deals across 18 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels The Lego Group sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 3 | 5% |
| 250K to 1M subs | 7 | 3 | 13% |
| Over 1M subs | 45 | 8 | 82% |
Niches they buy
Categories of the channels The Lego Group sponsored in the last 12 months.
Recent The Lego Group sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Hands On With The New Lego Smart Brick! 👀
iJustine · 7.1M subs · January 2026
Lego Friends: Girls On A Mission - Need For Speed! 🚘💨 | Wildbrain Kids
WildBrain Kids · 12.4M subs · January 2026
Minecraft, But You Could Only Pick One Color…
EYstreem · 13.7M subs · January 2026
Pitching The Lego Group
- 1.
Check your fit against the data above. The Lego Group mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every The Lego Group deal
The full The Lego Group sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
