The Lego Group has 22 tracked YouTube sponsorship deals across 18 channels since November 2022. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 3 | 23% |
| 250K to 1M subs | 3 | 3 | 23% |
| Over 1M subs | 7 | 4 | 54% |
Categories of the channels The Lego Group sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Batman Needed My Help in LEGO Fortnite Odyssey! 🦇(ft. Kaz)
Typical Gamer · 16.1M subs · September 2026
Can I Survive LEGO's New Minecraft Challenge?
Mogswamp · 3.2M subs · August 2026
I Beat Minecraft… On a LEGO Chicken?!
FalseSymmetry · 458K subs · July 2026
Minecraft, But You Could Only Pick One Color…
EYstreem · 13.9M subs · January 2026
These Are The Ten Best Lego Videogames.
bd1p · 134K subs · December 2025
🔴villager Hunting Day 2! Then Playing Lego Games! #ad #legogames30
froggycrossing · 1.5M subs · December 2025
Check your fit against the data above. The Lego Group mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full The Lego Group sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
