Tirerack has 223 tracked YouTube sponsorship deals across 5 channels since December 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 37 | 1 | 64% |
| 250K to 1M subs | 15 | 1 | 26% |
| Over 1M subs | 6 | 2 | 10% |
Categories of the channels Tirerack sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Bentley's First EV! McLaren's New Logo? A Miata Corvette?! THIS CAR POD! EP130
Doug DeMuro · 5.1M subs · September 2026
My Mechanic Refused to Fix my $90,000 Supercharged Cadillac Escalade Truck For a Really Sad Reason
Hoovies Garage · 1.7M subs · June 2026
Genesis Finally Confirms It - It's Actually Happening
Bembli · 114K subs · January 2026
2026 Gmc Sierra 1500 Denali Ultimate - Do You Need Anything Else?
TheSketchMonkey · 376K subs · December 2025
Imsa: Win The Weekend Presented By Michelin | S3:e7 | Tirerack.com Battle On The Bricks At Indy
IMSA Official · 2M subs · October 2025
Check your fit against the data above. Tirerack mostly buys Pets & Animals channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Tirerack sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
