How to get sponsored by Ulta
Ulta has 37 tracked YouTube sponsorship deals across 4 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Ulta sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 11% |
| 250K to 1M subs | 8 | 2 | 89% |
Niches they buy
Categories of the channels Ulta sponsored in the last 12 months.
Recent Ulta sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Supergirl Has Already Made A Record $100 Million In Promo Deals
John Campea · 380K subs · June 2026
Answering Your Personal Questions!
Smokey Glow · 400K subs · December 2025
✈️ Packing A Makeup Travel Go Bag W/ Mini Must-haves! 💄🧳
The Fancy Face · 104K subs · July 2025
Pitching Ulta
- 1.
Check your fit against the data above. Ulta mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Ulta deal
The full Ulta sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
