Universal Music Group has 3 tracked YouTube sponsorship deals across 3 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Over 1M subs | 1 | 1 | 100% |
Categories of the channels Universal Music Group sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Mercedes‑maybach Turns Into A Dolby Atmos Studio - With Finneas & Aron Forbes.
Mercedes-Benz · 2.5M subs · December 2025
Math Sunshine & David Fragile - Different Eyes | Extended Remix
Extended Music · 438K subs · October 2024
Kip Moore - Live Here To Work (official Music Video)
KipMooreVEVO · 187K subs · September 2024
Check your fit against the data above. Universal Music Group mostly buys Automotive channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Universal Music Group sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
