Variety has 5 tracked YouTube sponsorship deals across 2 channels since December 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 5 | 2 | 100% |
Categories of the channels Variety sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Anatomy Of A Documentary: The Ai Doc With Variety | Sundance Film Festival 2026 | Adobe Video
Adobe Video · 393K subs · January 2026
Creative Visions In Animated Feature Films | Dialogues | Tiff Industry Conference 2025
TIFF · 346K subs · December 2025
Check your fit against the data above. Variety mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Variety sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
