Xbox Game Pass has 70 tracked YouTube sponsorship deals across 19 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 26 | 3 | 43% |
| 250K to 1M subs | 7 | 5 | 11% |
| Over 1M subs | 28 | 5 | 46% |
Categories of the channels Xbox Game Pass sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
¡todo El Mundo Debde Hacer Este Sbc! 🤩 85 Tijjani Reijnders Ultimate Scream Sbc Review Fc 27
CesarOne · 119K subs · October 2026
the reset button of doom
kkatamina · 159K subs · October 2026
LA TENIENTE RADA EN DEDSAIFO
ELDED · 3.6M subs · October 2026
TENGO MUY MALA SUERTE EN GOLF IT
Willyrex · 17.3M subs · September 2026
![[Welldweller] i live in the well !WellDweller](https://i.ytimg.com/vi/TPV-q5IjJXM/mqdefault.jpg)
[Welldweller] i live in the well !WellDweller
Lumi Ch.【Phase Connect】 · 135K subs · September 2026
Every Lap You Lose, The Food Gets Spicier!
Jeffrey Bui · 9.2M subs · March 2026
Check your fit against the data above. Xbox Game Pass mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Xbox Game Pass sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
