How to get sponsored by Xbox Game Pass
Xbox Game Pass has 30 tracked YouTube sponsorship deals across 19 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Xbox Game Pass sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 6 | 2 | 27% |
| 250K to 1M subs | 7 | 6 | 32% |
| Over 1M subs | 9 | 6 | 41% |
Niches they buy
Categories of the channels Xbox Game Pass sponsored in the last 12 months.
Recent Xbox Game Pass sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Every Lap You Lose, The Food Gets Spicier!
Jeffrey Bui · 9.2M subs · March 2026
Who Knows More Geoguessr Meta? (jack Vs Josh!)
JackSucksAtGeography · 1.8M subs · February 2026
I Attempted To Rewrite Football History!
TDPresents · 1.1M subs · February 2026
Pitching Xbox Game Pass
- 1.
Check your fit against the data above. Xbox Game Pass mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Xbox Game Pass deal
The full Xbox Game Pass sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
