SponsorRadarSponsorRadar
PricingFor agencies
Sign inGet started
SponsorRadar

Who sponsors whom on YouTube, read from the videos themselves.

Explore
  • Channels
  • Brands
  • Rankings
  • Categories
  • Tech sponsors
  • Gaming sponsors
  • Beauty sponsors
  • Finance sponsors
  • Fitness sponsors
  • Travel sponsors
More
  • YouTube sponsorship
  • Insights
  • Rate calculator
  • Money calculator
  • State of sponsorships
  • Small channel sponsors
  • For agencies
Company
  • Contact
  • Privacy
  • Terms
  • Twitter
  • LinkedIn
© 2026 SponsorRadar
SponsorRadarSponsorRadar
ChannelsBrandsRankingsCategoriesInsightsFor agencies
Sign inGet started
SponsorRadar

Who sponsors whom on YouTube, read from the videos themselves.

Explore
  • Channels
  • Brands
  • Rankings
  • Categories
  • Tech sponsors
  • Gaming sponsors
  • Beauty sponsors
  • Finance sponsors
  • Fitness sponsors
  • Travel sponsors
More
  • YouTube sponsorship
  • Insights
  • Rate calculator
  • Money calculator
  • State of sponsorships
  • Small channel sponsors
  • For agencies
Company
  • Contact
  • Privacy
  • Terms
  • Twitter
  • LinkedIn
© 2026 SponsorRadar
SponsorRadarSponsorRadar
ChannelsBrandsRankingsCategoriesInsightsFor agencies
Sign inGet started
SponsorRadar

Who sponsors whom on YouTube, read from the videos themselves.

Explore
  • Channels
  • Brands
  • Rankings
  • Categories
  • Tech sponsors
  • Gaming sponsors
  • Beauty sponsors
  • Finance sponsors
  • Fitness sponsors
  • Travel sponsors
More
  • YouTube sponsorship
  • Insights
  • Rate calculator
  • Money calculator
  • State of sponsorships
  • Small channel sponsors
  • For agencies
Company
  • Contact
  • Privacy
  • Terms
  • Twitter
  • LinkedIn
© 2026 SponsorRadar
SponsorRadarSponsorRadar
ChannelsBrandsRankingsCategoriesInsightsFor agencies
Sign inGet started
SponsorRadar/Channels/TODAY
TODAY
@today5.1M subscribers7K average views1 sponsorNews & Politics

TODAY Sponsors, Brand Deals & Estimated Earnings

TODAY has published 1 sponsored video with 1 brand tracked by SponsorRadar, most recently Progressive on September 19, 2026. The channel has 5.1M subscribers and a typical upload gets 7K views, which puts a sponsored video at an estimated $84 to $175. Estimated income from ads and sponsorships is $199 to $590 a month.

Updated October 23, 2026

Get this for your channel, free

Your sponsors, your rate and a media kit, read from your videos.

Create a free account
$84–$175
Estimated sponsorship rate
per sponsored video
$14–$42
Estimated AdSense
per video
1
Tracked deals
1 distinct brand
Sep 19
Last deal
most recent detected

How much TODAY makes on YouTube

Ad revenue from upload pace and average views, plus sponsorship income from the deals detected in the last 12 months. Estimates, shown as ranges.

$199–$590
Estimated income per month
$2.4K–$7.1K a year at this pace.
$192–$575
Ad revenue per month
13.7 uploads a month at 7K average views.
$84–$175
Sponsorship income, 12 months
1 sponsored upload detected.
3%
Share from sponsorships
Of the midpoint monthly estimate.
Ad revenueSponsorships

Full estimate with peers and a share link · Memberships, affiliate links and merch are not included.

Videos and estimated earnings

Lifetime views per upload with estimated AdSense and sponsorship value. Sponsored videos show the brand we detected.

VideoViewsEst. AdSenseSponsor
October 2026
Steve Kornacki Breaks Down Seahawks-Chiefs MatchupOct 2321.8K$44–$131–
Dublin Native Domhnall Gleeson Welcomes TODAY to IrelandOct 1641.5K$83–$249–
Carson Daly Tees Up at Ireland’s The Golf Course at Adare ManorOct 1613.1K$26–$79–
TODAY Shares a Look at Ireland’s Rich HistoryOct 1616.6K$33–$99–
Herbert Nordrum Says He Used Wine Cork to Nail English AccentOct 94.6K$9–$27–
James McAvoy Talks Starring in and Directing ‘California Schemin’'Oct 94.3K$9–$26–
TODAY Prepares to Head to Ireland: See What Awaits!Oct 99.6K$19–$58–
Meet the Rising Stars of Notre Dame — And Their NFL Dads!Oct 9121K$242–$727–
Tips For Understanding Your Family Medical HistoryOct 22K$4–$12–
Alex Warren Talks 'Wildchild' and Favorite Pizza-Bagel Concoction!Oct 27K$14–$42–
What to Watch in October: ‘Digger,’ ‘Sense and Sensibility,’ MoreOct 23.6K$7–$22–
September 2026
TODAY's Al Roker Tries His Hand as Train Engineer at NJ ZooSep 255.2K$10–$31–
Veteran-Turned-Teacher Received Well-Deserved SurpriseSep 197K$14–$42Progressiveest. $84–$174
Jacob Tremblay Talks 'Unabomber,' Working With Russell CroweSep 1850.3K$101–$302–
Meet the Family Handcrafting Guitars for Nearly a CenturySep 188.6K$17–$52–
Steve Kornacki Breaks Down Stats From Week 1 of NFL SeasonSep 188.3K$17–$50–
Rodrigo Santoro on New Film 'Runner' and Most-Recognized RoleSep 11106K$212–$636–
Strategic Money Moves to Maximize Your 401(K) SavingsSep 1187.2K$174–$523–
Routine Reset: How to Prioritize Your Mental Health This FallSep 119.5K$19–$57–
NYPD First Responders Reflect on 9/11 and Carrying the StorySep 1114K$28–$84–
See 179 more videos and 24 months of history on Creator Pro

Estimates, not actuals. AdSense is estimated from lifetime views at typical News & Politics RPM ($2–$6 per 1,000 views); sponsorship value from News & Politics sponsorship CPM benchmarks ($12–$25 per 1,000 views, reviewed July 2026). Sponsor detections come from video content and are deduced from evidence, not confirmed by the channel or brand.

Brands sponsoring TODAY

Brands that have sponsored TODAY's videos

1 brand
Progressive
1 video

Recent sponsored videos

The latest deals we detected on TODAY

Progressive

Veteran-Turned-Teacher Received Well-Deserved Surprise

Sep 19

About TODAY

TODAY is a YouTube channel based in the world with 5,120,000 subscribers. TODAY's top sponsor is Progressive who sponsored 1 video. TODAY has worked with 1 distinct brands, including major partners like Progressive.

TODAY brings you the latest headlines and expert tips on parenting, food, home, style, and health and wellness.

Similar channels to TODAY

Channels in the same space, with their own sponsorship data

Healthnews
16.7K subscribers
The List
2M subscribers
TechRadar
463K subscribers
Better Today
269K subscribers
USA TODAY
7.6M subscribers
This is Tech Today
507K subscribers
TIME
1.6M subscribers
Condé Nast Traveler
542K subscribers
Half Life To Health
118K subscribers
ABC Television Stations
142K subscribers
WhatsUpMoms
4.6M subscribers
India Today Global
218K subscribers

Related guides

  • How to Get Sponsors on YouTube in 2026: What 1M+ Real Deals Say14 min read
  • YouTube Sponsorship Trends in 2026: What's Changed and What's Next9 min read
  • How Much Do YouTubers Make From Sponsorships? (Real Data)9 min read

Keep exploring

  • Brands that sponsor News & Politics YouTubers
  • More News & Politics channels with sponsorship data
  • News & Politics YouTube sponsorship rates
  • How to get sponsored by Progressive

What is your channel worth?

Your estimated rate, your sponsorship history and a media kit, free.

Create a free account
Also on SponsorRadar
  • Creator Pro$29 a month
    The brands paying channels like yours, with contacts and a drafted pitch.
  • Agency$99 a month
    A roster of creators, cross-sell signals, exports, professional research and market analytics.
SponsorRadar

Who sponsors whom on YouTube, read from the videos themselves.

Explore
  • Channels
  • Brands
  • Rankings
  • Categories
  • Tech sponsors
  • Gaming sponsors
  • Beauty sponsors
  • Finance sponsors
  • Fitness sponsors
  • Travel sponsors
More
  • YouTube sponsorship
  • Insights
  • Rate calculator
  • Money calculator
  • State of sponsorships
  • Small channel sponsors
  • For agencies
Company
  • Contact
  • Privacy
  • Terms
  • Twitter
  • LinkedIn
© 2026 SponsorRadar