How to get sponsored by 2k
2k has 171 tracked YouTube sponsorship deals across 59 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels 2k sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 8 | 6 | 10% |
| 250K to 1M subs | 59 | 19 | 72% |
| Over 1M subs | 15 | 12 | 18% |
Niches they buy
Categories of the channels 2k sponsored in the last 12 months.
Recent 2k sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
👉 Jason To Reveal Impossible Ee Live On Twitch!!
Glitching Queen · 1M subs · March 2026
Aew Has One Big Problem... But Does It Even Matter? (wrestling Hot Takes)
Simon Miller · 368K subs · March 2026
My First Time Playing Wwe 2k26!
MM7Games · 5.6M subs · March 2026
Pitching 2k
- 1.
Check your fit against the data above. 2k mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every 2k deal
The full 2k sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
