Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Atlassian sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Niches they buy

Categories of the channels Atlassian sponsored in the last 12 months.

Recent Atlassian sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Atlassian Rovo AI Agents Tutorial for Beginners

Kevin Stratvert · 4.3M subs · June 2026

$175–$349

est. deal value

Confluence Whiteboards Review - 2026 | Here Is How I Fixed My Team’s Messy Meetings

Daniel | Tech & Data · 566K subs · March 2026

$783–$1.6K

est. deal value

Notion Just Acquired This

Tool Finder · 451K subs · January 2026

Pitching Atlassian

1. 1.

   Check your fit against the data above. Atlassian mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Streamyard7,315Unacademy4,296Incogni2,982Hostinger2,734Ground News2,243