How to get sponsored by Barbie
Barbie has 27 tracked YouTube sponsorship deals across 4 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Barbie sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 1 | 1 | 8% |
| Over 1M subs | 11 | 1 | 92% |
Niches they buy
Categories of the channels Barbie sponsored in the last 12 months.
Recent Barbie sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Barbie - Annabelle's New Job | Ep.517
Grace's World · 4.1M subs · April 2026
Thomas & Friends™: Let's Roll+ | Episodes Norramby Beach With Gordon & Bruno #train
RRKids · 401K subs · April 2026
Magic Candy Shower With Oliver And Adam! Sweet Surprise
Olena Shponarska · 138M subs · April 2025
Pitching Barbie
- 1.
Check your fit against the data above. Barbie mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Barbie deal
The full Barbie sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
