Diageo has 4 tracked YouTube sponsorship deals across 3 channels since August 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 33% |
| 250K to 1M subs | 2 | 2 |
Categories of the channels Diageo sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Sangat: A Collective action to restore Ruparail River Basin
The Better India · 486K subs · September 2026
Discover How To Be A Great Host From The World’s Most Awarded Bartender | Diageo
Diageo · 25.6K subs · December 2025
Check your fit against the data above. Diageo mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Diageo sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
Mojito Z Marakują - Wersja Bezalkoholowa! Ciekawy Pomysł Na Koktajl W Stylu "no Alcohol"!
Tomasz Miler · 296K subs · November 2025
