Formula 1 has 6 tracked YouTube sponsorship deals across 3 channels since May 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 33% |
| Over 1M subs | 2 | 1 | 67% |
Categories of the channels Formula 1 sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
VALTTERI BOTTAS | PASSENGER PRINCESS | F1 DRIVERS TEACH ME TO DRIVE
Amelia Dimoldenberg · 3.5M subs · August 2026
Celebrating Year 1 Of Learning Sectors Supported By Formula 1
British Council India · 147K subs · May 2026
Rcb Vs Csk - Playing Ipl's Biggest Rivalry | Slayypop
SlayyPop · 3.1M subs · May 2025
Check your fit against the data above. Formula 1 mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Formula 1 sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
