How to get sponsored by General Motors
General Motors has 15 tracked YouTube sponsorship deals across 9 channels since April 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels General Motors sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 4 | 38% |
| 250K to 1M subs | 7 | 3 | 54% |
| Over 1M subs | 1 | 1 | 8% |
Niches they buy
Categories of the channels General Motors sponsored in the last 12 months.
Recent General Motors sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Curious George - ⭐train Station Match The Number | Best Game For Kids By Pbs Kids
RRKids · 401K subs · March 2026
Ford Ev Support Claims Our Charge Station Pro “works”—but Everything Else Is Broken
Transport Evolved · 152K subs · November 2025
Car Rides - First Time Going Fast - Merrell Twins
merrelltwins · 6.3M subs · November 2025
Pitching General Motors
- 1.
Check your fit against the data above. General Motors mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every General Motors deal
The full General Motors sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
