How to get sponsored by Google
Google has 342 tracked YouTube sponsorship deals across 133 channels since September 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Google sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 2 | 1 | 1% |
| 10K to 50K subs | 7 | 3 | 4% |
| 50K to 250K subs | 66 | 23 | 38% |
| 250K to 1M subs | 54 | 25 |
Niches they buy
Categories of the channels Google sponsored in the last 12 months.
Recent Google sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Hands on with Google Pixel 11 Pro/XL: The Best Pixel 11 Pro/XL Features
Tasia Custode · 123K subs · August 2026
From Chrome DevTools to AI Engineering, with Addy Osmani
The Pragmatic Engineer · 535K subs · August 2026
I Wore The Google Pixel Watch 5 For 7 Days...
Shervin Shares · 230K subs · August 2026
Pitching Google
- 1.
Check your fit against the data above. Google mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Google deal
The full Google sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
