Google has 392 tracked YouTube sponsorship deals across 117 channels since September 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 2 | 1 | 1% |
| 10K to 50K subs | 4 | 3 |
Categories of the channels Google sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
6090 CNC Router Machining an HD 3D relief carving of Pegasus
Australian Inventors Workshop · 304K subs · October 2026
Masterclass: How FDEs make $1M/yr deploying AI agents
Greg Isenberg · 727K subs · October 2026
Check your fit against the data above. Google mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Google sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 50K to 250K subs | 52 | 16 | 35% |
| 250K to 1M subs | 67 | 21 | 46% |
| Over 1M subs | 22 | 14 | 15% |
Everything Has Bugs. Here’s How Antithesis Catches Them. (Marco Primi)
CMU Database Group · 92K subs · September 2026
90% of AI prototypes never reach production (w/ Temporal’s Samar Abbas) | AI Basics
This Week in Startups · 354K subs · September 2026
Google Pixel 11 Pro XL Camera Test!
Krystal Lora · 326K subs · September 2026
Google Pixel 11 Pro XL is BETTER than you think.
Denki · 266K subs · September 2026
