How to get sponsored by Google
Google has 316 tracked YouTube sponsorship deals across 123 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Google sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 2 | 1 | 1% |
| 10K to 50K subs | 7 | 3 | 4% |
| 50K to 250K subs | 65 | 24 | 38% |
| 250K to 1M subs | 51 | 26 |
Niches they buy
Categories of the channels Google sponsored in the last 12 months.
Recent Google sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Harness Engineering: What Separates Top Agentic Engineers Right Now
Cole Medin · 216K subs · May 2026
Cricbuzz Live Hindi: #mumbaiindians Back To Winning Ways | Beat #gujaratitans At Home
Cricbuzz · 2.9M subs · April 2026
Parenting Di Era Digital Bersama Mba Pritta Tyas! Az Talks 5
Anissa Aziza · 592K subs · April 2026
Pitching Google
- 1.
Check your fit against the data above. Google mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Google deal
The full Google sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
