How to get sponsored by Kawai
Kawai has 12 tracked YouTube sponsorship deals across 5 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Kawai sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 2 | 83% |
| Over 1M subs | 1 | 1 | 17% |
Niches they buy
Categories of the channels Kawai sponsored in the last 12 months.
Recent Kawai sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Review Of The Kawai Novus Nv6 Piano
Pianist Magazine · 109K subs · January 2026
Shigeru Kawai Concert At The Oxford Union
OxfordUnion · 2.4M subs · December 2025
🎹 Kawai Cx-202 Digital Piano Review: A Big Upgrade From The Kdp-120? 🎹
Merriam Music · 99K subs · August 2025
Pitching Kawai
- 1.
Check your fit against the data above. Kawai mostly buys Music channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Kawai deal
The full Kawai sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
