Kohl's has 74 tracked YouTube sponsorship deals across 39 channels since October 2022. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 3 | 1 | 8% |
| 50K to 250K subs | 26 | 14 |
Categories of the channels Kohl's sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
october diaries 🍂 home reset, pumpkin patch, autumn recipes, etc.
romney ellen · 126K subs · October 2026
FALL Decorate With Me | Cozy, Timeless Fall Decorating Ideas
Brandy Jackson · 92K subs · October 2026
Check your fit against the data above. Kohl's mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Kohl's sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 7 | 7 | 19% |
Patrick Ta Dream Date Palette, Charlotte Blushes, Haus Labs Bronzer & More! New Makeup Try-On Haul!
Patty Alonso · 100K subs · October 2026
Home Projects, Porch Makeover & Halloween Party Prep! ✨️
Karrie Lynn · 174K subs · October 2026
The 6-Piece Fall Capsule Wardrobe | Kohl's Fall Styling Basics
The Allure Edition · 247K subs · October 2026
SIMPLE FALL DECORATING 🍂 Cozy Without the Clutter
Lauren Midgley · 136K subs · October 2026
