Lifelock has 70 tracked YouTube sponsorship deals across 42 channels since August 2026. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 1% |
| 50K to 250K subs | 27 | 17 | 39% |
| 250K to 1M subs | 27 | 17 | 39% |
| Over 1M subs | 15 | 7 | 21% |
Categories of the channels Lifelock sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
I've Been Keeping This From You All Summer.
Bonnie Hoellein · 1.4M subs · November 2026
Olivia Colman (Full Episode) | Conan O'Brien Needs A Friend
Team Coco · 9.2M subs · November 2026
4 Stocks I'm BUYING Before 2027
Mark Roussin, CPA · 166K subs · October 2026
I Spent $1000 on Fragraces I've Never Smelled
Triple B · 370K subs · October 2026
Living In Dallas | Chile.... what have I done???
Peyton Maree Charles · 168K subs · October 2026
BEIGE SPACES SUCK so I painted my living room PINK
Stephanie Canada · 85.1K subs · October 2026
Check your fit against the data above. Lifelock mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Lifelock sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
