How to get sponsored by Lulus
Lulus has 11 tracked YouTube sponsorship deals across 9 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Lulus sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 1 | 1 | 33% |
| Over 1M subs | 2 | 2 | 67% |
Niches they buy
Categories of the channels Lulus sponsored in the last 12 months.
Recent Lulus sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Wiml! Gender Reveal, Family Time & More!!
Mya Benway · 695K subs · February 2026
Shopping And Decorating For Christmas🎄🎀 🛒 *ft My Sister*
Erika Diane · 1.7M subs · December 2025
We Threw The *ultimate* Halloween Party In 1 Week *intense Planning*
Nathaly Cuevas · 1.4M subs · November 2025
Pitching Lulus
- 1.
Check your fit against the data above. Lulus mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Lulus deal
The full Lulus sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
