Luma Labs has 60 tracked YouTube sponsorship deals across 37 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 14 | 13 | 29% |
| 250K to 1M subs | 31 | 11 | 63% |
| Over 1M subs | 4 | 2 | 8% |
Categories of the channels Luma Labs sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Cybersecurity chaos, AI for DNA, Kimi K3.1, Claude Duet, Dessa, Fibo 2, Minimax 3.1: AI NEWS
AI Search · 770K subs · October 2026
The ONLY Video Of Design Teachings NOT Found On YouTube!
Satori Graphics · 1.6M subs · September 2026
This AI Workflow Will Save You HOURS of Work!
LYH Studio · 79.4K subs · August 2026
La Ia Hizo Esto...
lucasmelor · 982K subs · August 2026
"Good Graphics" Didn't Kill Video Games
The Cutting Edge · 88.8K subs · August 2026
How To Think What The F**k To Edit In A Video - Practical Video Editing
Abhay PS Rajawat · 344K subs · July 2026
Check your fit against the data above. Luma Labs mostly buys AI channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Luma Labs sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
