How to get sponsored by Lyft
Lyft has 200 tracked YouTube sponsorship deals across 8 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Lyft sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 70 | 1 | 43% |
| 50K to 250K subs | 7 | 3 | 4% |
| 250K to 1M subs | 76 | 2 | 47% |
| Over 1M subs | 9 | 1 |
Niches they buy
Categories of the channels Lyft sponsored in the last 12 months.
Recent Lyft sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Fans Mad At Jk! Aespa Winter Posts & Deletes Jk's Suitcase In Ig Story? Finally Addresses Rumors!
Dave Disci KPop Breakdown · 271K subs · April 2026
Moving Vlog #3! Unpacking Everything (so Far) + My 1st Night Alone!
Tara Michelle · 1.3M subs · January 2026
What It's Really Like Living In Athens, Greece
The New Travel · 402K subs · December 2025
Pitching Lyft
- 1.
Check your fit against the data above. Lyft mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Lyft deal
The full Lyft sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
