Merlin has 22 tracked YouTube sponsorship deals across 5 channels since July 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 14 | 1 | 82% |
| 250K to 1M subs | 2 | 2 |
Categories of the channels Merlin sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

The SEC's Regulation Crypto Guidance Will Change the Crypto Market Forever! (Lawyer Explains)
Thinking Crypto · 198K subs · September 2026

Clarity Act 18 Days Left: Will Congress Actually Pass It?
Coach JV · 289K subs · July 2026

Check your fit against the data above. Merlin mostly buys Finance & Business channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Merlin sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 1 | 1 | 6% |
The Insane Story Of Serbia‘s Human Slaughterhouse
fern · 5.5M subs · May 2026

Merlin Ai - (2026) I Replaced Chatgpt, Claude & Gemini - Here’s Why
Daniel | Tech & Data · 610K subs · April 2026

Ripple Xrp Breaking 🚨 Case Closed! + $200m Rail Deal | Eth Manipulation
Kevin Cage · 140K subs · August 2025