How to get sponsored by Michaels
Michaels has 53 tracked YouTube sponsorship deals across 4 channels since February 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Michaels sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the under 10K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 2 | 1 | 50% |
| 50K to 250K subs | 1 | 1 | 25% |
| Over 1M subs | 1 | 1 | 25% |
Niches they buy
Categories of the channels Michaels sponsored in the last 12 months.
Recent Michaels sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
No Recipe Cooking Challenge: Twins Battle *christmas Edition*
Brooklyn and Bailey · 7.4M subs · December 2025
Best Disc Punch For Your Diy Notebook And Planner | Disc Punch Review
Easy Organized Life · 1K subs · October 2025
Early Fall Kitchen Decor Ideas 2025 | Cozy Fall Decorating Series Kickoff
Simply R Home · 125K subs · August 2025
Pitching Michaels
- 1.
Check your fit against the data above. Michaels mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Michaels deal
The full Michaels sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
