Discover brands sponsoring YouTube creators
Nba has 49 tracked YouTube sponsorship deals across 5 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Over 1M subs | 39 | 1 | 100% |
Categories of the channels Nba sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Extended: Knicks At Hawks | Full Game Highlights | December 27, 2025
NBA · 24.4M subs · December 2025

10 Things I Learnt Being Married To A Malaysian! 😆🇲🇾
Alana Dunsmore · 207K subs · June 2025

Austin Reaves 2025 Highlights Will Give You Eternal Life
MaxaMillion711 · 490K subs · March 2025
Check your fit against the data above. Nba mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
The full Nba sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

I Met Lebron James & Steph Curry
Kristopher London · 3.6M subs · February 2024