Nba has 60 tracked YouTube sponsorship deals across 6 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 11 | 1 | 22% |
| Over 1M subs | 39 | 1 |
Categories of the channels Nba sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Pragmata | Review | Pc/steam | Buy/wait/pass?
GameNChick · 69.1K subs · May 2026
Extended: Knicks At Hawks | Full Game Highlights | December 27, 2025
NBA · 24.5M subs · December 2025
Check your fit against the data above. Nba mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Nba sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
10 Things I Learnt Being Married To A Malaysian! 😆🇲🇾
Alana Dunsmore · 208K subs · June 2025
Austin Reaves 2025 Highlights Will Give You Eternal Life
MaxaMillion711 · 492K subs · March 2025
J’ai Réalisé Le Plus Grand Rêve De Manish ! (6 Mois Après L’everest)
Inoxtag 2.0 · 3M subs · January 2025
I Met Lebron James & Steph Curry
Kristopher London · 3.6M subs · February 2024
