Needed has 108 tracked YouTube sponsorship deals across 40 channels since March 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 23 | 14 | 32% |
| 250K to 1M subs | 41 | 12 |
Categories of the channels Needed sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Feeding my family of 11
Farmhouse on Boone · 743K subs · October 2026
30A VLOG: time at the beach, spending time with friends, some shopping & maternity photos
Sydney Adams King · 122K subs · September 2026
Check your fit against the data above. Needed mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Needed sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 9 | 3 | 12% |
Our Unexpected Babymoon!!
Roll with Cole & Charisma · 1.3M subs · September 2026
Strength Training After 40 | What Actually Needs to Change?
Michelle Roots Fitness & Nutrition Coach · 130K subs · September 2026
cozy fall reset 🍂 how I'm preparing for the new season (tbr, decorating, curriculum, + more!)
Abby Asselin · 103K subs · September 2026
3 days on vancouver island
Sophia Chang · 912K subs · September 2026
