Discover brands sponsoring YouTube creators

Athletic footwear and apparel brand known for sneakers, running shoes, and sport accessories. New Balance has sponsored 24 YouTube channels, including This Messy Happy and Hes Kicks. See full sponsorship history and 2026 campaign data on SponsorRadar.
YouTube channels sponsored by New Balance
Latest videos sponsored by New Balance

SV2
Jun 13, 2026
“Big thank you to @newbalance for the VIP football tickets”

NBA
Apr 16, 2026
“Cooper Flagg showed why he’s one of the most hyped young prospects—impacting the game on both ends with elite skill and instincts. From hig…”

ThrasherMagazine
Apr 3, 2026
“Back in the limelight in top form, Antwuan cements his spot as one of the greatest skateboarders of all time. Salute to a true original.…”

ThrasherMagazine
Feb 27, 2026
“We hit the road with New Balance for a whirlwind tour across the States. Foy, Tiago and the top-notch team put on an unforgettable show, dem…”
Other brands in Health & Fitness
Yes. SponsorRadar has identified 74 sponsored videos from New Balance across 24 YouTube creators, with deals as recent as June 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by New Balance include This Messy Happy, Hes Kicks, Josh Dominic. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by New Balance breaks down their channel-size and niche patterns from tracked deal data.