New Balance has 16 tracked YouTube sponsorship deals across 10 channels since October 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 1 | 38% |
| 250K to 1M subs | 5 | 3 | 63% |
Categories of the channels New Balance sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
She Finds Out Her Husband Has A SECRET Bank Account!!!
FUNarios · 567K subs · October 2026
Todd Zeile talks about "When America Took the Field" | MLB Network Podcast presented by New Balance
MLB Network · 323K subs · September 2026
I Tried All The Best Reviewed Food Places In Australia
Sydeon · 290K subs · February 2026
Nike For The People? Snkrs Instant Got'em!...will People Resell These Pairs?!
Talks With TJ · 51.5K subs · January 2026
Het Grote Verjaardagsfeest! | Weekvlog✨
Julia Johanna · 150K subs · September 2025
This Is Why The Lakers Know They Got The Steal Of Free Agency With Deandre Ayton..
JSM · 78.2K subs · September 2025
Check your fit against the data above. New Balance mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full New Balance sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
