How to get sponsored by Nikon
Nikon has 129 tracked YouTube sponsorship deals across 27 channels since January 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Nikon sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 1 | 1 | 2% |
| 10K to 50K subs | 5 | 2 | 10% |
| 50K to 250K subs | 7 | 4 | 14% |
| 250K to 1M subs | 35 | 10 |
Niches they buy
Categories of the channels Nikon sponsored in the last 12 months.
Recent Nikon sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
You Really DON’T Need an Expensive Camera Anymore
Anita Sadowska · 313K subs · August 2026
The Art Of Making Good Yap Videos In 2026
Erin On Demand · 438K subs · March 2026
How To Easily Film In Red Raw With The Nikon Zr
Matt WhoisMatt Johnson · 451K subs · January 2026
Pitching Nikon
- 1.
Check your fit against the data above. Nikon mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Nikon deal
The full Nikon sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
