Pillar Performance has 27 tracked YouTube sponsorship deals across 3 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 1 | 100% |
Categories of the channels Pillar Performance sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Real World Speed Test: Cervelo S5 vs Cannondale vs Stromm | NERO Show
NERO Cycling · 77.4K subs · September 2026
Uae Goes All-out For Almeida | Vuelta A España 2025 Stage 20 | Lanterne Rouge X Join Cycling
Lanterne Rouge Cycling Podcast · 66K subs · September 2025
Check your fit against the data above. Pillar Performance mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Pillar Performance sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Jonas Vingegaard Able To Take A Siesta Mid Grand Tour | Vuelta A Espana 2025 Stage 8
Lanterne Rouge · 324K subs · August 2025
