How to get sponsored by Plum
Plum has 50 tracked YouTube sponsorship deals across 28 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Plum sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 2 | 2 | 7% |
| 50K to 250K subs | 6 | 5 | 21% |
| 250K to 1M subs | 3 | 3 | 11% |
| Over 1M subs | 17 | 10 |
Niches they buy
Categories of the channels Plum sponsored in the last 12 months.
Recent Plum sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
We Need To Catchup.. 2 Months Postpartum, Newborn Routine, Adhd Medication
Fab and Ell · 70K subs · July 2026
How I Actually Save Money In 2026
The Budget Mum UK · 18K subs · June 2026
Another Lunch Time, But Not At Home | Ahaana Krishna
Ahaana Krishna · 1.8M subs · April 2026
Pitching Plum
- 1.
Check your fit against the data above. Plum mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Plum deal
The full Plum sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
