
Plum has 26 tracked YouTube sponsorship deals across 20 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 2 | 2 | 18% |
| 50K to 250K subs | 6 | 5 |
Categories of the channels Plum sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

I'm BACK..My BIRTHDAY Vlog 🍰 Staycation, Parties & Gifts❤️🔥 ThatQuirkyMiss
That Quirky Miss · 1.4M subs · August 2026

We Need To Catchup.. 2 Months Postpartum, Newborn Routine, Adhd Medication
Fab and Ell · 71K subs · July 2026

Check your fit against the data above. Plum mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Plum sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 3 | 2 | 27% |
How I Actually Save Money In 2026
The Budget Mum UK · 18.6K subs · June 2026

8 Things That Are A Complete Waste Of Your Money
Nischa · 2.3M subs · March 2026

The Art Of Saying No: A Survival Guide For Your 50s
LEVEL 50 Lifestyle · 99.6K subs · January 2026

EXAM WEEK VLOG 📚🤍 | mid-term exam , 12th grader | commerce student | Priya Tharshini
Priya Tharshini · 121K subs · November 2025