Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Postcode Lottery sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Niches they buy

Categories of the channels Postcode Lottery sponsored in the last 12 months.

Recent Postcode Lottery sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

WEEKLY VLOG ✨ the secret i've been keeping from you... 👀

Gabriella ♡ · 992K subs · August 2026

$418–$837

est. deal value

Beating Islam Makhachev, Conor McGregor & Becoming UFC Champion | Ian Machado Garry

High Performance · 800K subs · July 2026

$1.7K–$3.4K

est. deal value

Pitching Postcode Lottery

1. 1.

   Check your fit against the data above. Postcode Lottery mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Streamyard9,898Unacademy4,699Incogni3,516Hostinger3,373Skillshare2,611