How to get sponsored by Puma
Puma has 41 tracked YouTube sponsorship deals across 25 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Puma sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 3 | 13% |
| 250K to 1M subs | 7 | 5 | 29% |
| Over 1M subs | 14 | 5 | 58% |
Niches they buy
Categories of the channels Puma sponsored in the last 12 months.
Recent Puma sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
XXL Freshman Bonus Cypher: Slayr, Chris Patrick, La Reezy, Sosocamo, Miles Minnick, Hurricane Wisdom
XXL · 4.5M subs · July 2026
Making Saves At San Siro ... With Dida! | Keeping Goals S10ep4
Conor O'Keefe · 121K subs · July 2026
90's Commercials Vol. 578
80sCommercialVault · 114K subs · May 2026
Pitching Puma
- 1.
Check your fit against the data above. Puma mostly buys Automotive channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Puma deal
The full Puma sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
