Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Rapala sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Niches they buy

Categories of the channels Rapala sponsored in the last 12 months.

Recent Rapala sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Explosive Topwater Bass Fishing With The Rapala Claptail | Jeremy Smith & Jeff Simpson

Lindner's Angling Edge · 87K subs · August 2026

$291–$607

est. deal value

Bass Fishing With ZERO Edits! ( 2 hour 360 experience)

Wheeler Fishing · 194K subs · July 2026

$222–$463

est. deal value

Strikemaster Maven 40v - The Next Chapter

Rapala · 104K subs · November 2025

Pitching Rapala

1. 1.

   Check your fit against the data above. Rapala mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Prizepicks6,681Seatgeek3,874Underdog Fantasy3,462Insta3602,352Draftkings2,091