Redken has 4 tracked YouTube sponsorship deals across 4 channels since December 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 1 | 1 | 50% |
| Over 1M subs | 1 | 1 |
Categories of the channels Redken sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Marrakech Vlog With My Mama
Madison Sarah · 440K subs · March 2026
Best Of Glambot: Grammys 2026 | E! News
E! News · 2.7M subs · February 2026
Who’s More Delusional: Nigerian Hubby Vs. American Wife?!
Check your fit against the data above. Redken mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Redken sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
Ling and Lamb · 1.7M subs · June 2025
Christmas Home Makeover 2024 | New House Decorate With Me + Diy Decor
Kristen McGowan · 1.9M subs · December 2024
