Roku has 50 tracked YouTube sponsorship deals across 6 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 2% |
| 50K to 250K subs | 32 | 1 |
Categories of the channels Roku sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Projecting Minnesota Vikings offense in 2026
Purple Daily | Minnesota Vikings Podcast · 66.3K subs · September 2026
Full Crockett Cup Tag Team Match | Into The Fire
NWA · 377K subs · April 2026
If You Have A Roku, Do These 10 Things First
Check your fit against the data above. Roku mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Roku sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
| 250K to 1M subs | 14 | 2 | 30% |
Reviews.org · 554K subs · April 2026
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Wanderer001 Reviews · 36.1K subs · September 2025
Nwa Powerr - The Sister Act
Markyd123 · 178K subs · July 2025
Roku Select Series Review - A Solid Cheap Tv!
RTINGS Home Theater · 430K subs · February 2024
