Sap has 59 tracked YouTube sponsorship deals across 11 channels since November 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 6% |
| 50K to 250K subs | 5 | 2 |
Categories of the channels Sap sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
What Mentally Strong People Do on Their Worst Days | Psychotherapist Amy Morin
Simon Sinek · 2.8M subs · September 2026
Simplifying Procurement with Best Buy Business and SAP Business Network
Best Buy · 860K subs · September 2026
Check your fit against the data above. Sap mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sap sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 4 | 2 | 25% |
| Over 1M subs | 6 | 1 | 38% |
Yesterday & Tomorrow: 'The Build' Episode 4 – Inside 49ers Training Camp
San Francisco 49ers · 474K subs · September 2026
Merlin Group Md Saket Mohta On Leadership, Sustainability & Viksit Bharat 2047
Merlin Group · 68.6K subs · January 2026
Sap S/4hana Migration Cockpit – What’s New In Cloud Erp Private I Move To Cloud Erp I 26.01.20
SAP Community · 57.4K subs · January 2026
Global Tax Talk – Tax In 60 Seconds With Will Morris (11/10/25)
PwC · 41.9K subs · November 2025
