Sephora has 188 tracked YouTube sponsorship deals across 75 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 40 | 19 | 45% |
| 250K to 1M subs | 41 | 24 |
Categories of the channels Sephora sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Making Friends in Your 30s Is Hard… So I Went to Milan 😅
Tina Yong · 3.9M subs · October 2026
NEW AT SEPHORA TRY ON HAUL! So many new launches i've had my eye on!
Leah Janae · 163K subs · September 2026
Check your fit against the data above. Sephora mostly buys Beauty & Fashion channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sephora sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 7 | 5 | 8% |
Why I Don't Want to Be a Full-Time Influencer Anymore | Sephora GRWM
Paige Secosky · 861K subs · September 2026
SEPHORA HAS SO MUCH NEW MAKEUP! HUGE FALL TRY-ON HAUL!
Patty Alonso · 100K subs · September 2026
New Sephora Pickups 🌸 | Fenty Beauty, Charlotte Tilbury, One/size, Benefit & More | Tamara Renaye
Tamara Renaye · 219K subs · September 2026
JUST DROPPED AT SEPHORA HAUL!! MORE new Fall launches 🤯
Morgan Turner · 378K subs · August 2026
