Sonar has 27 tracked YouTube sponsorship deals across 12 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 3 | 38% |
| 250K to 1M subs | 8 | 3 |
Categories of the channels Sonar sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
An UnforTUNAte Season | Northeast Offshore Fishing Report October 14th 2026
On The Water Media · 64K subs · October 2026
The BIGGEST Release of the 2026/27 Ice Fishing Season?!
Jay Siemens · 306K subs · September 2026
Check your fit against the data above. Sonar mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sonar sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
The Best AI Coding Setup Isn't the Most Autonomous One (Here's Why)
Cole Medin · 232K subs · July 2026
Building Pi, And What Makes Self-modifying Software So Fascinating
The Pragmatic Engineer · 543K subs · April 2026
If You Hold Xrp Pay Attention! $4,030,000,000 In 24 Hours! A Big Push!
YourPOP · 151K subs · January 2026
Fncs Cup But Drop Closer To Center Every Game
Rodey · 781K subs · December 2025
